Are you looking for new ways to network?
Of course you are, that’s the #1 proven way to grow any business, especially a law practice.
Have you considered using Facebook Groups to build your law practice?
Facebook groups have been instrumental in helping me build my law practice and are also a proven way to form meaningful, long lasting connections with other attorneys as well as potential clients, which leads to better referrals.
In this blog post, you’ll learn how you can create stronger relationships with clients and attorneys by networking in Facebook groups.
1. Find the RIGHT groups to join.
There are millions of active groups on Facebook. No matter what your interests are, there are groups for every profession and interest on Facebook.
As attorneys, we need to network with potential clients as well as with other attorneys because both groups can serve as leads for new clients and help establish our reputation as an expert in our field.
Facebook will give you “suggested groups” based on your profile and the groups that friends are in on the left side of your profile page.
You can also go to Groups from your home page and click “discover” to see which groups your friends are in and to search groups by topic.
A super easy way to find groups to join is to simply ask some of your friends which groups they are in and join those groups as well.
Now when it comes to groups where your potential clients are, you have to be a little bit more creative. Since many of my clients are entrepreneurs, I am a member of many groups for entrepreneurs. You can find these using the “discover” feature above or you can use the graph search feature to find the groups of people who like a certain company, brand, magazine, or personality
If your potential clients aren’t necessarily easy to identify, you have to be just a little bit more creative. For example, maybe you practice family law and you want high end divorce clients in the Washington, D.C. area. You may do a graph search for “groups of people who like Washingtonian magazine.”
Or maybe you handle real estate closings and you’re looking to connect with local real estate professional, you may do a graph search for “groups of people who like Remax.”
2. Don’t SPAM. Be authentic and willing to help others.
In order to build a solid reputation and genuine relationships, your #1 goal is not to to self-promote, but to be helpful. Don’t just spam the group with links to your services, blog posts, website, or podcast episodes.
People can see right through those kinds of tactics and they are not effective.
Instead, focus on being of service by asking and answering questions and engaging with other group members. If you have a blog post or podcast episode that fully answers a question, give a short answer and then link to your post letting them know they can get more information by clicking the link.
Take advantage of opportunities to educate everyone in the group when you respond to people’s questions without being spammy. You want to become known as the “go-to expert” in your field. This will lead to you getting tagged for referrals in your area of expertise.
If you really want to go the extra mile, you can send a private message or offer to hop on a quick call to fully respond or tell them to contact you privately if they need further help. This has worked wonders for me in entrepreneur groups. I have gotten many, many clients by simply being willing to help, without expecting anything in return.
3. Share. No, really…don’t be afraid to share.
I know this seems obvious since Facebook is a social sharing platform…but I wanted to mention it anyway.
You should share interesting articles, posts, images with the group members.
Facebook groups are also great places to spark conversations & discuss new changes or twists in the law.
Here are just a few ways to share valuable information with members of your Facebook groups:
- Share links to things that you have found to be useful (apps, shortcuts, resources)
- Start discussions about current events or trending topics
- Offer your take on legal issues in the news
4. Be open to “outside the group” relationships.
Networking in Facebook groups is the online equivalent of an in-person networking reception. It’s the initial contact but it doesn’t have to stay there.
The same way you would follow up with someone that you meet in person with an email, phone call, or invitation to meet for coffee, follow up with people you meet in Facebook groups.
You can invite them to meet in person, request them as a “friend” or simply follow up with them at a later time.
These online relationships and connections can easily turn into new clients, referrals and strategic partnerships or speaking opportunities.
5. Return the favor.
Look for opportunities to suggest businesses/products/services that are NOT your own. For example, if someone is moving to your area, tag a real estate agent or moving company.
If someone is looking for an attorney in a practice area that’s not yours, tag a colleague, give recommendations.
One of things I absolutely love about the Beyond the Bar Institute Attorney Mastermind Group that I created is the number of attorneys who tag other attorneys in referral posts. On any given day, there are several requests for attorney referrals and the members of the group quickly tag one another or provide contact information or links to websites. This is exactly the type of supportive community of attorneys I imagined when I started the group.
This list of tips is not exhaustive by any means so if you have other tips attorneys can use to network in Facebook groups, please share in the comments.
If you’re looking for a group of supportive attorneys to help you grow your law practice, we would love to have you in the Beyond the Bar Institute Attorney Mastermind Group. So come on over!